PRIVACY POLICY — Mortar Metrics Inc.

Effective Date: February 21, 2026

Mortar Metrics Inc. ("Mortar Metrics," "we," "our," or "us") is a marketing and consultation firm incorporated and operating with a principal place of business at 25 Trent Ave, Toronto, Ontario M4C 5C6. This Privacy Policy governs the collection, use, storage, and protection of personal information obtained through our website at mortarmetrics.com, our client intake and consent forms, our SMS communications program, and all interactions with our office. We are committed to handling your personal information responsibly, transparently, and in accordance with applicable privacy laws including but not limited to the Personal Information Protection and Electronic Documents Act (PIPEDA), and other applicable regional privacy regulations.

Scope & Applicability

This Privacy Policy applies to all personal information collected by Mortar Metrics Inc. through any channel, including our website and subdomains, online intake and contact forms, telephone and video consultations, electronic correspondence, client onboarding processes, and our SMS notification program. By submitting your information through any of our forms, engaging our services, or consenting to receive SMS communications, you acknowledge the practices described in this Policy. This Policy does not apply to third-party websites linked from our site.

Information We Collect

We collect personal information in the following categories:

Identity Information: Full name, job title, company name, and business registration details where applicable.
Contact Information: Mailing address, phone number (mobile and landline), and email address.
Business & Engagement Information: Details about your business, marketing goals, campaign briefs, account activity, and service requirements voluntarily provided during onboarding or consultation.
Communications Data: Records of calls, emails, SMS message exchanges, video calls, and written correspondence with our team.
Technical & Usage Data: IP address, browser type, device identifiers, pages visited, referral URLs, and interaction timestamps collected automatically when you visit our website.
Financial Information: Billing details and payment records necessary to process invoices and service agreements, handled through secure third-party payment processors.
SMS Consent Data: Opt-in records including timestamp, consent language presented, and checkbox selection at the time of form submission.

How We Use Your Information

We use the personal information we collect for the following purposes:

To respond to consultation requests and onboard new clients
To schedule, confirm, and send reminders for appointments and consultations
To deliver account updates, campaign status notifications, and document-related communications via SMS and other channels
To fulfill our contractual obligations under signed service agreements
To process billing, invoicing, and payment management
To improve our website functionality and client experience
To comply with applicable federal, provincial, state, and local laws and regulations
To protect the legal rights and business interests of Mortar Metrics Inc. and its clients

We process your personal data on the basis of your consent where applicable, our legitimate business interests, and contractual obligations established through executed service agreements.

SMS / Text Messaging

Mortar Metrics Inc. operates an SMS notification program for clients who have expressly opted in through our website consent form. Participation is entirely voluntary.

Opt-In: You opt in by checking the consent checkbox on our form and submitting your information. The checkbox is never pre-checked and is never required to submit the form.

Types of Messages: By opting in, you consent to receive non-marketing text messages from Mortar Metrics Inc. including consultation reminders, onboarding updates, account information, and campaign-related notifications directly related to your engagement with our firm.

Message Frequency: Message frequency varies depending on the nature and current status of your account and active campaigns.

Opt-Out: You may opt out of SMS communications at any time by replying STOP to any message. Upon receiving your request, we will send a final confirmation and no further messages will be sent.

Help: Reply HELP to any message or contact us at +1 416-892-8796 or [email protected] for assistance.

Message & Data Rates: Standard carrier message and data rates may apply. Contact your wireless provider for details.

Required Non-Sharing Clause: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service providers or platform vendors, is permitted solely to facilitate our communications program. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How We Share Your Information

We do not sell, rent, lease, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers: Trusted vendors and subcontractors who provide operational services on our behalf, such as CRM platforms, scheduling tools, campaign management software, and IT support. These providers are contractually bound to confidentiality and may not use your data for any purpose other than performing services for us.
Legal & Regulatory Obligations: When disclosure is required by law, subpoena, court order, or other valid legal process, or necessary to comply with applicable regulations.
Protection of Rights: When disclosure is necessary to protect the rights, property, or safety of Mortar Metrics Inc., our clients, or others.
Business Transfers: In the event of a merger, acquisition, or transfer of our business, client information may be transferred to a successor entity subject to equivalent confidentiality obligations.
With Your Consent: For any other purpose with your explicit prior consent.

No Sale or Sharing of Personal Data

We do not sell, buy, rent, or share your personal data for monetary or other valuable consideration. We do not engage in data brokering, behavioral advertising targeting using your personal data, or any commercial exchange of your personal information with third parties. Your information is used exclusively to provide and manage our marketing consultation services and to communicate with you about your account.

Under applicable privacy laws including the CCPA/CPRA, you have the right to know, access, correct, delete, and opt out of the sale of your personal information. As we do not sell personal information, no opt-out mechanism for data sales is required. However, you may exercise any applicable rights under Section 10 of this Policy.

Data Security

We implement a multi-layered approach to data security incorporating administrative, technical, and physical safeguards appropriate to the nature of the information we hold:

Encryption of data in transit using TLS protocols
Secure, access-controlled CRM and communication platforms
Role-based access controls limiting personnel access to only what is necessary
Regular review of our data handling and security practices
Staff training on data protection and client confidentiality obligations
Incident response procedures for identifying and addressing potential data breaches

While we take every reasonable precaution, no method of transmission over the internet or electronic storage is completely secure. In the event of a security incident affecting your personal information, we will notify you in accordance with applicable law.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with our legal and contractual obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we delete or anonymize it using secure methods appropriate to the sensitivity of the data.

Cookies & Tracking Technologies

Our website may use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience and gather aggregate analytics. Types of cookies we may use include essential cookies required for site operation, analytics cookies to understand how visitors interact with our site, and functional cookies to remember your preferences. You may configure your browser to refuse cookies, though doing so may affect certain website functionality. We do not use cookies for behavioral advertising targeting.

Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

Right to Know / Access: Request information about the categories and specific pieces of personal data we hold about you.
Right to Correction: Request correction of inaccurate or incomplete personal data.
Right to Deletion: Request deletion of your personal data, subject to our legal and contractual retention obligations.
Right to Opt-Out of SMS: Opt out at any time by replying STOP to any message from us.
Right to Non-Discrimination: We will not discriminate against you for exercising any privacy rights.

California residents may exercise rights under CCPA/CPRA. Canadian residents may exercise rights under PIPEDA. To make a request, contact us using the information in Section 13.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal data from a minor, we will take prompt steps to delete it.

International Users

Mortar Metrics Inc. operates across Canada and the United States. If you are accessing our services from outside these jurisdictions, your information may be transferred to, stored, and processed in Canada or the United States where data protection laws may differ from those in your country. By using our services, you consent to this transfer and processing in accordance with this Policy and applicable law.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this Policy. Continued use of our website or services following any update constitutes your acceptance of the revised Policy.

Contact Us

Mortar Metrics Inc. 25 Trent Ave, Toronto, Ontario M4C 5C6 📞 +1 416-892-8796 📧 [email protected] 🌐 mortarmetrics.com Response Time: Within 5 business days